Attracting people to your website through top-notch search engine rankings and exceptional SEO is well and good; if you're not working to convert them into customers once they've arrived, though, then your site isn't going to be profitable. Conversion optimization is critical if you want to run a successful and lucrative online business. The best way to get there is by learning as many tried-and-true tricks of the trade as possible. Below, four exceptionally useful pieces of advice are highlighted for your convenience.
1. Keep it Simple - Visitors to your site shouldn't have to jump through a bunch of hoops or cut through a lot of red tape in order to buy what you're selling. These days, Internet browsers expect - and demand - sites that are user-friendly, uncluttered and easy to navigate. Take a good hard look at your site; is it conducive to turning visitors into customers in a clean, simple way? If not, it's time to rethink your site's overall design and come up with one that will make visitors' lives easier.
2. Create Compelling Calls to Action - Calls to action are, without question, among the most important elements on your site when it comes to its conversion optimization. If visitors are unclear about how to proceed, or about what you want them to do, they're going to go elsewhere. Ideally, you should take exceptional time and care when crafting your site's calls to action; they should be compelling and straightforward. They should enable your customer to get the information they need in a timely manner. You do not want your web site visitors hitting frustration points while simply looking for information. Remember, 56% of web site visitors are frustrated by the lack of, or inability to find, the information they need on your web site.
3. Offer Something For (Almost) Nothing - If one thing's for sure, it's this: People love getting freebies. Create an e-book or another useful but inexpensive gift to give away to the people who visit your site. In exchange, simply ask them for a valid email address. This scenario will convert many visitors into active participants in your site, and it will garner you plenty of email addresses that can be used to remind people of your presence down the road.
4. Offer Live Assistance - The last thing people want is to feel like they've been left in the dark. Invest in live chat software and offer live help on your site in order to kick your website conversion rate into overdrive. Visitors will appreciate the effort and the interactive approach, and they'll feel more confident about doing business with you. Live chat anticipates your customers' frustration points and gives them a way to reach out to you in real-time. Remember, live chat is a revenue generation tool, not a cost for your business.
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