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Sunday, April 25, 2010

The Importance of Proper Keyword Research

Those of us who earn our living from niche marketing on the internet know that the single biggest contributor to our success is keyword research. Pick the wrong keyword and either you will get no traffic to your money site, or the traffic that does go to your site won't make any money for you. Choose the right keyword and you will have a ton of visitors and make oodles of money. So what's the proper way to do the research? Well, if you are already a member of The Keyword Academy, you already know the answer to that question. For the rest of you, you may be shocked by what I am going to tell you next. Ready?

Truth - 99% of what you have heard about keyword research is at least 75% wrong!

Yep, you heard correctly. Most people get it wrong. Now it is true that you can use the Google keyword tool to find keywords that have little competition, find a ClickBank product to promote relating to that keyword, and build a site around it. The truth is though that unless you are talented enough to write killer pre-sale copy (or can hire someone that is), your conversion rates will be terrible. The other problem is that, according to these methods, even if you find a keyword that has "little" competition, these competing sites can still be PR4 or 5. That is all but certain doom for your efforts.

The best method for choosing profitable keywords completely ignores the keyword tool's "competition" rating. It focuses on how much search traffic the keyword gets and how profitable that keyword is. Then it looks at not how much competition there is for that word or phrase, but how tough that competition is. That's what really matters, right? I don't mind if there are 20,000,000 competing sites for my keyword if the top 4 or 5 sites are all PR1 and 2, because with proper SEO (on site and off), I can outrank them.

So, how do you find a keyword that gets a lot of searches, has high earnings potential, and weak sites ranking in the top 10? There is a very specific formula for it, and the good news is that a very small percentage of niche marketers know this formula. It is the formula taught (in great detail) by Mark and Court of The Keyword Academy. If you want to learn the secrets to making residual income from profitable keywords, they will teach you. The good news is that you get to try out the entire system for only $1. I did, and I've been going strong ever since.

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