One of the toughest things to do with Internet marketing is attract visitors to your website. There's several methods that work but the key is not in simply implementing the techniques but doing so on a continual basis.
Yes keywords, website design and pretty images are all important and not only attracting visitors to your website but also keeping them there. Three of the top items you must keep in mind to provide sticking power to you website consists of:
- Providing valuable information pertaining to your products
- Knowing what your customers want and what problems they are experiencing
- Providing business contact information on your website
1. Providing valuable information pertaining to your products
The first step you must take in order to keep your site visitors staying there is to provide easy navigation to the products, services and information they came to find. No matter how good your search engine optimization and page ranking is there will be nothing to keep your visitors on your pages not to mention buy your products. Attracting visitors to your site is just the first that in your sales process. You must continually provide valuable information pertinent to your products and services which your site visitors will be interested. This information you provide must also provide solutions to problems they are suffering from either in life or business. This is the true key to sales. Providing in-depth information on your sales pages is definitely one smart step to take in providing sticking power. Providing easy to find invisible links in tabs to important pages is also a smart step to take.
2. Know the true persona of your target customer
With all of the easy do-it-yourself web design services and templates on the Internet today is easy for almost anyone to design an attractive website or sales page. In order to make it as attractive as possible to your visitors in order to convert them to buyers is important to know who they are. In order to find out this information about the characteristics and personality of your subscribers and customers you can send out e-mails with links to an online survey asking questions pertaining to the information you want to know about who your target customer actually is. This is what's called an online persona or personality if you. A persona is a everything that makes up who that person is to include not just their personality but they're buying trends, colors they like, information they look for and other important data you believe will help you better target that person. In the online e-commerce world this is what's called behavioral target market.
3. Providing business contact information
Just because you have a website does not mean you do not need to provide pertinent contact information for your customers, subscribers and website visitors. Just because you have the information on your site does not mean you will be on the telephone or answering e-mails all day long. Actually the opposite is true. The mere fact that you are providing the information and calling that webpage a Contact Us page, Google and the other major search engines will give you better page rankings. The information you should provide on your website should be your complete mailing address, telephone number, e-mail addresses, fax number and any other contact information you may think is pertinent to your customers. Make sure to using e-mail forwarding option if you are traveling and will not be able to read those particular e-mails in your business e-mail account.
Internet marketing today is not just about pasting up a website or some other type of online real estate but also about providing information that is targeted to your niche market. The information that you provide will allow them to not only find you but as long as that information is targeted to their specific needs and offers a solution to the problems you will be able to develop sticking power on your website hopefully converting your visitors and other traffic into buyers.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
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