Every Internet business and Internet marketer has Search Engine Results Pages (also known as SERP or SERPS) constantly on their minds - they are one of the most important things to think about. SERPS are the result pages created after an Internet user inputs a search engine string into a s'engine's web page. SERP pages have a huge impact on an Internet businesses hourly, daily, weekly, monthly, and yearly sales and Internet traffic. While this is essential information for virtually any Internet business, I want to be certain to cover this topic briefly for any or our novice Internet business owners reading today. It also won't hurt to remind our more senior readers of the importance of SERP pages.
SERP rankings (the level of your site in the ranking pages) are most heavily impacted by keywords, making the ranking a factor of major significance. With that in mind, understanding the methodology of keywords and how their usage affects both the ranking and search engine results impacts the overall affect on SERPS and separates the novice from the more advanced experts. Experts understand precisely what to do in order to have almost instant affects on SERPS, sometimes showing results in only hours, which then start generating both new traffic and rerouting current traffic to a selected website both by design and choice. An Internet marketer and his business can be pushed to new levels of success or plummet to depths of failure based on these choices, so it's important that you heed our next instructions carefully if you want to succeed.
"INTERNET TRAFFIC CONTROL" is what we want to accomplish. You want to target where buyers, customers, members - any group you've selected, are directed to, by using the knowledge of SERP rankings to impact search engine results either indirectly or directly. Starting with the fundamentals, we'll end up in the advanced lessons that should separate you from the less seasoned and less experienced traffic controllers.
SEO, (S)earch (E)ngine (O)ptimization, is about applying knowledge of how the s'engines work and then modify a website to maximize its affect on each search engine and also how to make external changes or create external links which also affect search engine rankings for any given website. All search engines CRAWL (view/read) websites using SPIDERS and/or ROBOTS so that they can include each given website (and its content) in their directories. This is known as INDEXING and it is where we want to start in our search engine education.
These SPIDERS, these ROBOTS, which are used by each search engine, run daily, non-stop, to search the Internet for new web pages, to update and re-index existing or old web pages, and to keep their search engine's directory as massive and as complete as possible. A s'engines directory is their bread-and-butter, the thing of the greatest value to these Internet companies. The larger the directory, the more complete and expansive the data stored about every website.
This is the bottom line in exactly how powerful and successful a given search engine and their company are on the Internet. The programs are often highly complex and they run through thousands, even millions upon millions of websites every single day at speeds that would astound the average Internet user. The data collected by these SPIDER ROBOTS is almost instantly sorted and indexed by keyword relevance and in that fashion only pages that relate to your search string - the string of words or phrases which is made up of individual keywords or key phrases end up listed in your results pages.
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