Google Analytics provides free services to the online business owner by creating opportunities to increase the visitors on the business sites, hence increasing the sales and subscribers. It basically informs you how the visitors view and locate you website.
Along with tracking the performance of a website, it also gives the information about the influence of the different banners, ads, emails, and other promotions. Google Analytics is a treasure of stats to know which sites are being viewed the most and what site would most suit for the promotion of your products.
The problem comes when the online business owner starts spending more time on analyzing the stats for further planning and gives less time to the content, as the content is the base for success in Google Analytics.
Here is a balanced approach which you could use within your Internet marketing strategic planning to integrate Google Analytics:
1) The first thing you could do is to find out how many and which of your pages are heavily trafficked. After finding them out, better optimize those pages with upgrading and responding. It can include the ads, Squidoo lenses, inbound links or the affiliated products.
2) Look out for the referrers like Twitter, Facebook, or other sites and pages you have for your business who generate a greater amount of traffic. Then, start using that source for further business generation.
3) With the help of Google Analytics, check which of your keywords you have been using for your website are being ranked at a reasonable number. Whichever keyword has the highest ranking for you, start optimizing the research engine in its direction.
4) Keep checking the graph of your website's bounce rate. In this you get to know how many people left your website without clicking on a second page.
5) If you want to know which of your content has been getting more traffic, then use Google Analytics to know the average visitors on your website.
Google Analytics could be used in many different ways as well. However, the above mentioned strategies could be the best if you are first integrated these strategies into your Internet marketing strategic planning. As an Internet marketer you know how tough it is to direct targeted traffic to your website and product offerings. By knowing where people are coming from were visiting your website, the pages they are going to, how long they are staying on your website, and the navigation they are following through your website will help you better design your website and squeeze pages for better optimization, thus increasing the likelihood of more traffic coming to your site.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
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