Top 8 Ways to Increase Traffic & Conversion Rates

If you are interested in increasing your web site's traffic and conversion rates, you'll want to read this article.

Getting prospects to your site and getting them to take notice of what it is you are selling isn't terribly difficult. However, you've got to be unrelenting. You've also got to be consistent and thorough throughout the process.

Some will tell you that all you need to do is X and not worry about anything else when it comes to driving traffic and converting traffic. That's far from the truth, unfortunately. There is no magic formula. You'll find that a mix of various tactics and strategies will be what leads you to the promised land of increased traffic and conversions.

With that in mind, I present you with my top 8 strategies for increasing traffic and boosting your conversion rates.

1. Keyword Searches

Paid keywords (Pay Per Click Advertising) have been shown to be an effective method of driving targeted traffic to web sites.

2. Natural Search

Getting your site ranked high in the search engines is a great way to drive traffic to your site while saving yourself some money. Natural search is also known as free search.

3. External Links

Getting other sites to link to yours is another great way to attract qualified buyers to your site. Getting referrals from others with link to your sites is another great way to drive traffic to your site.

4. Affiliate Traffic

Setting up an affiliate program can work wonders! You will provide marketing materials to your affiliates, but they and no you will spend money to promote your product.

5. Advertising

This would include banner advertising along with email campaigns. The key here is to generate enough interest to get the prospect to click on the link or banner and visit your site.

6. Offline

Keep in mind that not all of your marketing efforts have to be online. Promoting your site offline can help drive additional traffic your way as well.

7. Content

Keeping your content fresh and original will give your customers a reason to check out your site on a regular basis. And they'll stay longer, meaning they will be more likely to buy something.

8. Newsletters

Keep your customers involved with your site by producing a newsletter for them. This will help build and foster long term relationships which in turn will mean your customers will do more business with you over the long term.

By implementing a combination of the above strategies, you'll be well on your way to increasing traffic to your site that will be much more likely to convert into paying customers.

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