Why You Should Add a Blog to Your Website

Every day, more and more website owners are adding blogs to their sites. A blog can help your business grow in a variety of ways. If you have never considered blogging, give it some careful consideration. You may soon find that you actually enjoy blogging and that it gives you a new way to connect with customers and clients online.

One great advantage to having a blog is that it notifies your web visitors that you are an expert. While your basic website gives an overview of your products and services, a blog can really dive into what you know in great detail. Businesses that have blogs look trustworthy and reliable.

Additionally, if you are using Twitter, you will soon find that it works hand in hand with a blog. When you post new blog entry, you can add a corresponding tweet that deals with the subject you are writing about. Twitter will send web traffic to your site through your tweets. You will find that people who normally would have never visited your site are going there to read your Twitter posting. While you have these web visitors at your site, they can read about your products and services or perhaps sign up for your mailing list.

Also you can set up your blog to be compatible with RSS feeds. This means that your subscribers will receive a notification whenever you post a new blog entry. This will keep your business fresh in your customer's minds.

A blog can also be beneficial as far as your Google page rank goes. Google gives preferential treatment to websites that are updated frequently. Websites without blogs have a tendency to remains static. A blog will allow your site to be constantly updated with new keywords and up-to-date content. You don't even need your web designer to help you once your blog is up and running. You can simply log in and post your entries in just minutes.

The bottom line is that if you are looking to expand your business and attract new customers, it only makes sense to consider adding a blog. You will easily get into a routine where you post new content all the time. The end result is that you will be pleasantly surprised when new customers tell you that they found you through your blog!

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