Websites, like stores, make money based on traffic. The challenge with a store is that people will not often shop where it is not convenient, and the challenge a website has is that people cannot shop in one that they do not know exists, leaving many entrepreneurs in wonder of how to gain traffic with little physical presence.
Luckily, gaining a foothold on web traffic is not complicated. Two keys to finding success involve covering topics that will be searched for without question. The first is to engage in seasonal activity that is popular at certain times of the year, and the second is to engage in popular recurring subjects.
A store that sells seasonal items, such as Mother's Day charm bracelets will be popular in April and May. If this same site expanded its goods to Father's Day t-shirts, its appeal would extend into June. Add American Independence Day, and June fills up with orders into July.
The same can be done for a site that posts content, such as news and information. If the published content centers on very specific things that interest readers who use search engines, then traffic would be gained not from people who know about the site, but by those who are searching for specific information on gardening in the spring and summer, Halloween costumes in October, and Christmas in December.
When it comes to recurring topics that are not annual, the most popular one may be Presidential elections. Selling t-shirts on a made-to-order basis would be very profitable for a firm with easy access to silk screening. And while product-based sites will have a short burst of revenue from the goods they produce, content-based sites will experience the same jump in traffic as a result of having a prepared arsenal of published works on Presidential debate tactics, history, scandals, and anything else that would interest readers of political work.
These methods work in two ways. Product-based sites gain one-time and repeat customers from those searching with such phrases as "unique mother's day gifts" and "4th of July memorabilia" while content-based sites gain one-time and subscription readers from those who seek search phrases like "birth stones by month" and "how to celebrate Christmas after divorce."
As a result, readers, customers, and entrepreneurs win.
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