Pages

Monday, April 26, 2010

Perfect SEO Keywords

Having good keywords for your search engine optimisation are a great way to help you improve the search engine rankings for your website and get more traffic coming in. There are a few ways that you can try to find the perfect keywords for your site:

· Think about what people may be searching for when they are trying to find the product or services that you offer. What words would they put into the search engine?

· Think about the words or phrases you would use as a customer and what are the common phrases people would use when looking for your business.

· Try using a free keyword suggestion tool to if you get stuck for ideas.

· Think about the audience you are going to market and design your keywords based on that market.

· Be specific with your keywords.

· Use combinations of keywords that best describe what you are selling on your website.

It is also useful to find the search volume of keywords you are looking to you. There is a tool that Google has that helps you find out what the keywords are searched for the most, what ones are rarely put in the search engine by users and which ones may work best for your website.

You might want to try an analytics tool also as this will aid you in beating the competition. It will let you enter a certain keywords and tell you how popular that keyword is and how often is it used. This information is very useful as you will if some keywords you are using are very popular you will have to do more work to get better rankings in the search engines. You can also see what keywords are performing well for you and what ones are not delivery users to your website at all.

You do not have to use just one word keywords in your SEO. A keyword can also be few words or a specific phrase. You can be descriptive of what you are selling on your website - these are long-tail keywords. Do some searches yourself online and see what results show up as this will enable you to create your own long-tail keywords based on what you find. Remember to create your keywords based on what you want people to see and like on your website.

1. Analyse The Data. Ensure you limit the number of keywords that you target on each page. The recommend keywords per page are 5-6 words so try not to go over this. This is another reason the analytics tool is useful as it is a great way to tract the progress of your keywords and find out what keywords are working best on each of your website pages. Keywords are an important part of marketing your site so although it may take time to find your perfect keywords it is well worth the effort.

2. Research. Look at your competitor's websites to see what they have used. Remember your SEO campaign will take time to work so try not to constantly change your keywords as it will not help the campaign. The key with this is to follow out careful keyword research before you optimise the pages rather than changing your strategy constantly as you go along because you didn't do enough research to start with.

ShareThis

No comments:

Post a Comment